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Mazda MX-5 Cup | Round 10 - VIR | Livestream

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Mazda MX-5 Cup | Round 10 - VIR | Livestream

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RACER's The Creative Drive podcast: Jim Liaw

The Creative Drive

RACER's The Creative Drive podcast: Jim Liaw

By Taro Koki - Feb 4, 2025, 12:00 PM ET

We sit down with Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift. In this interview, Jim shares insights into his journey from establishing Formula Drift to leading PRI, discussing the marketing, evolution of motorsports and the industry's future. Don't miss this engaging conversation with...

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